From a digital Scrabble game that checks the words to a hovering UFO to miniature radio-control cars, toy makers are amping up the tech quotient but not prices.
Zhu Zhu Pets, the furry mechanical hamsters that zoom around, were the runaway hit of the holiday season. One key to their success: a price tag under $10.
The American International Toy Fair begins Sunday. This is the annual event where toy makers show off new offerings that will make their way into next years stockings. Previews from toymakers and interviews with analysts make clear that the focus is on innovation and price. Few - - - - >