Internet sites have started blanketing the town with press coverage, with a new Web venture backed by a Google Inc. executive battling two locally run Web pages for readers. The New York Times joined the fray this month with a Maplewood blog. Their prize: online ads from local companies — the fastest- growing source of revenue for the news business.
Maplewood is a testing ground for so-called hyperlocal sites, which provide a tighter focus on neighborhood news and businesses. The showdown — one of the first post-newspaper - - - - >