Starbucks Lures Calorie-conscious Ny Coffee Buyers, Study Says
January 7th, 2010Consumer | FDIC, Starbucks
Mandatory calorie posting led to a 6 percent reduction in calories per transaction at Starbucks New York City stores, according to the study, published on the universitys Web site yesterday. Congress is considering making the disclosure a national requirement after some states introduced similar laws aimed at curbing obesity.
“Calorie posting causes consumers to not only substitute products within stores, but also to substitute across stores,” the authors said. “Consumers who were routinely purchasing coffee and donuts at Dunkin Donuts may have switched to buying coffee at - - - - >
Click here to continue reading "Starbucks Lures Calorie-conscious Ny Coffee Buyers, Study Says"
