An agreement may be announced as soon as today, said the person, who declined to be identified because the talks are private. The partnership would involve the companies sharing revenue from Web-search ads, the person said.
Microsoft, the worlds largest software maker, is seeking more users for its Bing Internet search engine, which has about an eighth of Google Inc.s market share in the U.S., according to research firm ComScore Inc. Yahoo, which has posted three straight quarters of sales declines, may be able to save at - - - - >

To promote Discovery Channels fifth season of the crab fishing documentary “Deadliest Catch,” Microsoft came up with a package of ideas it has never tried before. Ads will take over the MSN.com and MSN mobile homepages and 90 percent of ad space on MSNBC and Fox Sports sites. Microsoft will run sweepstakes in video-games like Shaun White Snowboarding and send text- message reminders to phones to watch or record the show.
“Microsoft just came in like rock stars on this,” Donna Murphy, the Discovery Channels vice president - - - - >

Falco, AOLs chief executive, and Chief Operating Officer Ron Grant will leave after a transition, Time Warner said in a statement yesterday. Armstrong joined Google in 2000 and most recently led its North American and Latin American advertising sales and operations teams.
“Were in the first phase of a fundamental shift thats happening in media, and AOL has a global brand,” Armstrong said in an interview. “Its clear that there are strategic areas that AOL can go into and be successful.”
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